The ultimate mission of the church on this earth is to reach the world with the Gospel. Jesus said, "Make to yourselves friends of the mammon of unrighteousness; that, when ye fail, they may receive you into everlasting habitations." (Luke 16:9) That's a power-packed statement that basically means, use the money and the methods at your disposal to reach people! Use money, use marketing strategies developed by the secular world, use your noggin! We should never compromise truth and holiness, but we should aim all the tools we can at reaching the world.

A Brand Guide is a marketing strategy businesses use to build recognizability and buy-in from customers. Churches have utilized this idea to help the communities they're trying to reach to recognize and remember them. Our brand guide is a set of logos, fonts, colors, and pre-set design decisions that will help everything we create - from gospel tracts to social media posts to offering envelopes - to be instantly recognizable as being from Trinity Baptist Church. Click the button below to see! (Note: the Brand Guide is created for designers and contractors, so the language is written for that purpose. However, you can get the gist of it by looking it over.)